Why don't you do everything in France?

We have quite a few products that are made in France (you can find them here) and others that use French fabrics (like our chinos or our men's black jeans)

But why don't we make 100% of our products in France?

• The price: Of course, it costs more to manufacture in France, especially for the assembly stage, which is very labor-intensive (for example, a shirt is unlikely to cost less than €100). On the other hand, fabric production requires much less labor because it relies primarily on machines: prices in France are certainly a bit higher but remain affordable. That’s why today, what we manufacture in France consists of 1) fabrics and 2) products that require little assembly time (such as belts or socks).
• Expertise: By offshoring our textile industry since the 1980s, we’ve lost a great deal of expertise. Factories have closed, and we’ve stopped training people… In short, today it’s harder to produce high-quality goods in France than in Portugal or China, for example, where expertise has grown and where the machinery is often state-of-the-art.

So, are we giving up?

No, definitely not. Whenever possible, we try to manufacture our products in France (see example here).

Above all, we are fighting to create the conditions that will allow French industry to grow. To that end, we’re campaigning to combat the “reward for vice”—that is, the competitive advantage gained from producing goods far away and under poor conditions. So we’re lobbying for the implementation of a carbon border tax, for the eco-tax to be tied to the location of manufacturing, or simply to make it mandatory to display the “made in” label. We’ll explain all of this in more detail at the end of this article.

What if I really want something "Made in France" ?

On each of our product pages, you can click on the “Country of Manufacture” section: we generally recommend brands that manufacture products in France that are equivalent to ours.