Why doesn't Loom have a very good rating on Clear Fashion?

It’s true that we don’t have a great rating (62/100, as of the latest update) on Clear Fashion, the app that rates fashion brands. The reason? The most fundamental choices we’ve made at Loom don’t seem to be highly valued. For example: 

  • To ensure that clothing is manufactured under proper conditions, what matters is the country’s legislation: it must be strong enough to guarantee that human rights are respected (limited working hours, a living wage, etc.) and that the environment is protected (treatment of polluted water, bans on toxic chemicals, etc.). That is why we manufacture in France, Portugal, and Italy, and nowhere else. However, to score points on the “supplier risks” section of Clear Fashion, factories must undergo social audits. Our factories do not conduct social audits, since they believe (rightly so) that this would duplicate existing national laws (and because it is very expensive, without offering much in the way of guarantees for workers, as explained by the NGO Clean Clothes Campaign).
  • The main source of pollution in the textile industry is, first and foremost, theastronomical numberof garments manufactured and sold worldwide. This overconsumption is directly linked to the business practices of fast-fashion brands: ridiculously low prices that discourage repairs, excessive promotions, and the relentless turnover of collections. So at Loom, we strive toadopt ethical business practices: no sales, no collections, no ads… All of these commitments are given little or no weight by Clear Fashion’s algorithm.